This was a spec project I did for a friend of mine to help him create a branded storefront for his products online. I developed a palette based on the branding he created for his product packaging, and wanted to create an experience that reflected the simplicity and homemade quality of the products themselves.
In the end, he decided to go with Shopify over Webflow, because he was already happy with that experience as an owner.
Branding and photography
User flows and competitive research
Web design and interaction design
Ecommerce back-end setup and testing